Nothing makes you feel more glamorous and sophisticated than a blow dry, but if you want shiny, glossy, well-looked-after hair every day, you need to try the latest salon treatment – a Brazilian blow dry.
Unlike a traditional blow dry, which only lasts until you wash your hair or you get rained on – which, in the UK, could be as soon as you step out of the hairdressers – the Brazilian blow dry is a semi-permanent solution to frizzy hair.
It smooths out your kinks, nourishes your tresses, and makes you feel like every day is a salon day. It works by using the protein keratin to minimise frizz and separate each stand of hair, so it is easier to comb, curl and care for.
A lack of keratin is typically why people suffer from frizz. Therefore, the chemical, which creates a protective shield around each strand, makes the hair elastic, strong and able to withstand damage.
Unlike other hair treatments that straighten the locks permanently, a Brazilian blow dry allows you to keep your waves or curls, while still enjoying glossy, shiny hair.
The keratin treatment typically lasts around four months, with results seen as soon as the stylist rinses it out. Those who wash their hair more infrequently could even enjoy their silky locks for longer.
Ladies worried about whether their regrowth will look wild compared to their blow dry will be reassured to hear that new hair continues to look very natural. There is no obvious distinction between the locks that have been treated and those that haven’t, meaning you don’t have to replenish the treatment as soon as strands begin to grow.